Make Up For Ever Ultra HD Foundation Review

By Nikol Johnson

Make Up For Ever was the first cosmetic company to create HD makeup. Can you imagine wearing basic foundation with all the high definition cameras out there not to mention 4K now. If you are not familiar with what 4K technology is right about now, you are going to be in for a big surprise. 4K is the next generation of digital devices what will display images with unbelievable detail, stunning clarity, and heightened color compared to existing HD technology. This means if you are not wearing a foundation that is completely invisible and undetectable by this new technology you are going to have a bad face day.

Make Up For Ever’s new Ultra HD Foundation is the first and only foundation designed to keep skin looking flawless under the unforgiving demands of the new 4K technology. I know this is a huge win for all my blogging and YouTube beauty girls and guys (yes, I said guys you know who you are). Now instead of spending countless time editing your pictures and videos you just need an advanced high-tech foundation. So maybe you are not a beauty blogger, vlogger or YouTube obsessed uploader but you might be getting married, doing a family photo shoot, maternity shoot, love my dog shoot whatever it is I can tell you that your skin will make or break your photos.

Here is the coolest part of using this Make Up For Ever Ultra HD Foundation Review and the step that I can’t live without now. Prepping the skin YES!, I know you use a primer before foundation now but does your face primer give you four different options? Yeah, I didn’t think so. You have this excellent opportunity with Make Up For Ever’s Skin Equalizers. You can completely customize your primer to correct your skin’s texture issues and create the perfect canvas for smoother, more even and longer lasting foundation. You might have different skin concerns on different days or your skin changes completely seasonally, and now you can address these issues for one flawless looking face.

Choose from four different Skin Equalizers for targeted skin concerns.

• Hydrating for normal skin
• Mattifying for oily skin-apply to areas where skin develops quickly. Use a minuscule amount the size of a grain of rice. It’s that concentrated.
• Nourishing for dry skin
• Smoothing for enlarged pores and fine lines

The application is simple just two pumps of the Ultra HD liquid Foundation to cover your entire face. Apply the foundation starting at the center of your face and stretching outward. I show you a good example of this on my YouTube beauty channel. If you are looking for buildable coverage, use a flat foundation brush and tab to build coverage where needed making sure to stretch outward for a smoothing more polished effect. If you are looking for light coverage, use a buffing brush for an airbrushed flawless look. Apply in a circular motion.

You can see by the swatches above that these formulations are rich, creamy and accurate skin colors that easily match even the lightest of skin shades. I swatched the Make Up For Ever Ultra HD Foundation is colors from left to right Y205, R210, and Y215. I love that the packaging is a pump bottle so no obsessing about contaminating the product with my fingers. The pump deposits just the right amount of product with each pump. I mention this because some pump foundations pump out an enormous amount of product, therefore, wasting valuable product and money.

This is truly the next-generation of foundation for the digital world. Make Up For Ever’s offers nearly double the original HD Foundation’s shade range and is available in liquid and stick form. You have forty shades available in a liquid and fifteen shades found in a stick.

$43 USD| $50 CAD

Make Up For Ever Ultra HD Foundation is available at Sephora, Make Up For Ever Boutiques and on Make Up For Ever’s website.